• Explore ways to make the shift from a transactional to a consultative sales culture 
• Develop strategies to drive sales excellence by identifying client objectives, handling objections and adapting your approach to different types of customers 
• Understand the role that speaking and listening play in controlling a sale 
• Help your team to understand and fix ‘leaks’ in the sales funnel 

Using humorous, right and wrong-way scenarios, learners will quickly apply the best practices in the sales cycle.

• New employees 
• Sales department members 
• Individuals who want to improve their sales and negotiation skills